Retail sale of cosmetic and toilet articles
ALURA AS
Operating profit
NOK −22,000
Equity
NOK −40,000
Incorporated
2013
Share capital
NOK 93,000
Signals
- Negativ egenkapital 2025 Bokført egenkapital er negativ (−40k kr).
- Driftsunderskudd 2025 Siste driftsresultat er negativt (−22k kr).
- Nylig endring 2026-03-13 Adresseendring registrert 2026-03-13.
ALURA AS is registered as a limited company in Oslo, Oslo with organisation number 811661112. The business is classified under retail sale of cosmetic and toilet articles (NACE 47.750). The company was incorporated in 2013. Registered share capital is NOK 93,000, divided into 1856 shares. The company's stated purpose is: “Bistå selskaper med å utvikle og drifte ulike KI tjenester.”.
Key figures · 2025
Operating profit
NOK −22,000
Equity
NOK −40,000
Financial health · 2025
Liquidity
0.00
Current assets ÷ current liabilities
Profitability
–
Return on total assets
Solidity
-80.9%
Equity as a share of total capital
Solidity capped at Weak because equity is below NOK 100,000.
Who owns ALURA AS?
MOTORMOUTH AS
50.0%
ALURA AS
· NOK −22,000 profit
ALURA AS has 3 registered shareholders:
- MOTORMOUTH AS 50.0%
- FORTIUS EIENDOM AS 25.0%
- TONE LISE HOLDING AS 25.0%
Frequently asked questions about ALURA AS
Who owns ALURA AS?
MOTORMOUTH AS is the largest registered owner, with 50.0%.
Where is ALURA AS based?
ALURA AS has its business address in Oslo.
Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.