SMART CHOICE AS

SMART CHOICE AS is registered as a limited company in Holmestrand, Vestfold with organisation number 916988591. The business is classified under restaurant activities (NACE 56.110). The company was incorporated in 2016. Registered share capital is NOK 30,000, divided into 1000 shares. The company's stated purpose is: “Holdingselskap og investeringer i verdipapirer, finansielle instrumenter og andre selskaper. Bygg, drift og investering i eiendom, samt virksomhet som står i tilknytting til dette.”. The most recent filed accounts, for the 2024 financial year, show NOK 14.0m in revenue and NOK 794,000 in operating profit.

Key figures · 2024

Revenue

NOK 14.0m

Operating profit

NOK 794,000

Equity

NOK 3.6m

Est. value

NOK 5.2m

Financial health · 2024

Liquidity

1.40

Satisfactory

Current assets ÷ current liabilities

Profitability

–

Not available

Return on total assets

Solidity

58.1%

Very good

Equity as a share of total capital

Who owns SMART CHOICE AS?

ULRICH GANTENBERG

100.0%

SMART CHOICE AS

NOK 14.0m rev. · NOK 794,000 profit

SMART CHOICE AS has 1 registered shareholder:

• ULRICH GANTENBERG 100.0%

All shareholders and roles →

Which companies does SMART CHOICE AS own?

SMART CHOICE AS holds stakes in 2 companies:

• WHATSUB TV AS 100.0%
• FIRI AS 0.0%

See the full ownership structure →

Frequently asked questions about SMART CHOICE AS

Who owns SMART CHOICE AS?

ULRICH GANTENBERG is the largest registered owner, with 100.0%.

What is the revenue of SMART CHOICE AS?

SMART CHOICE AS had revenue of NOK 14.0m in 2024.

Who is the general manager of SMART CHOICE AS?

Ulrich Gantenberg is registered as general manager of SMART CHOICE AS.

Where is SMART CHOICE AS based?

SMART CHOICE AS has its business address in Holmestrand.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.