BIZTRAC BETA
COMPANY REGISTER PROFILE
924505745 ORG. NO. 2025 ACCOUNTS 9 SECTIONS
Active UPDATED 02.09.2026
Wholesale of other household goods

SPORT HOLDING AS

Org. no. 924505745 Limited company (AS) Ullensaker Incorporated 2020 Active
Ownership graph ↗
Revenue 2025 NOK 3.3bn
Operating profit NOK 69.2m
Equity NOK 691.0m
Incorporated 2020
Employees 96
Share capital NOK 3.2m

SPORT HOLDING AS is registered as a limited company in Ullensaker, Akershus with organisation number 924505745. The business is classified under wholesale of other household goods (NACE 46.490). The company was incorporated in 2020 and has 96 registered employees. Registered share capital is NOK 3.2m, divided into 193741000 shares. The company's stated purpose is: “Innenfor utvikling og investering i andre selskaper og alt som står i forbindelse med de forannevnte virksomheter.”. The most recent filed accounts, for the 2025 financial year, show NOK 3.3bn in revenue and NOK 69.2m in operating profit.

Former names: INCEPTUM 1242 AS, INO IPCO AS

Key figures · 2025

Revenue
NOK 3.3bn
▲ +12 %
Operating profit
NOK 69.2m
▲ +443 %
Equity
NOK 691.0m
▲ +0 %
Est. value
NOK 414.7m

Financial health · 2025

Liquidity
1.61
Good
Current assets ÷ current liabilities
Profitability
5.9%
Weak
Return on total assets
Solidity
34.3%
Good
Equity as a share of total capital

Who owns SPORT HOLDING AS?

SPORT HOLDING AS has 20+ registered shareholders:

All shareholders and roles →

Which companies does SPORT HOLDING AS own?

SPORT HOLDING AS holds stakes in 7 companies:

See the full ownership structure →

Group structure

SPORT HOLDING AS er morselskap for 12 datterselskaper:

Frequently asked questions about SPORT HOLDING AS

Who owns SPORT HOLDING AS?

O.N. Sunde A/S is the largest registered owner, with 47.1%.

What is the revenue of SPORT HOLDING AS?

SPORT HOLDING AS had revenue of NOK 3.3bn in 2025.

Who is the general manager of SPORT HOLDING AS?

Anders Fjeld is registered as general manager of SPORT HOLDING AS.

Where is SPORT HOLDING AS based?

SPORT HOLDING AS has its business address in Jessheim.

Property

Business address Hovinmovegen 128, 2067 Jessheim
Cadastral unit 3209-137/82/0/0

10 companies are registered at this address.

The address this company is registered at, from the company register and matched against the cadastre. It does not say who owns the property — a company may be a tenant, and the address is often its accountant's. Source: Brønnøysundregistrene and © Kartverket.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 02.09.2026.

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