BIZTRAC BETA
Wholesale of motor vehicle parts and accessories

PURE WHEELS AS

Org. no. 980405230 Limited company (AS) Fredrikstad Incorporated 1998 Active
Ownership graph ↗
Revenue 2024 NOK 487,000
Operating profit NOK −37,000
Equity NOK −150,000
Incorporated 1998
Share capital NOK 1.0m

Signals

3 flags
  • Negativ egenkapital 2024 Bokført egenkapital er negativ (−150k kr).
  • Driftsunderskudd 2024 Siste driftsresultat er negativt (−37k kr).
  • Nylig endring 2026-06-20 Konkurs registrert 2026-06-20.

PURE WHEELS AS is registered as a limited company in Fredrikstad, Østfold with organisation number 980405230. The business is classified under wholesale of motor vehicle parts and accessories (NACE 46.720). The company was incorporated in 1998. Registered share capital is NOK 1.0m, divided into 2000 shares. The company's stated purpose is: “Drive import og engros-salg av felger og annet bilrelatert utstyr, samt annen virksomhet som er tilknyttet dette.”. The most recent filed accounts, for the 2024 financial year, show NOK 487,000 in revenue and NOK −37,000 in operating profit.

Key figures · 2024

Revenue
NOK 487,000
Operating profit
NOK −37,000
Equity
NOK −150,000

Financial health · 2024

Liquidity
1.34
Satisfactory
Current assets ÷ current liabilities
Profitability
Not available
Return on total assets
Solidity
-27.8%
Weak
Equity as a share of total capital

Solidity capped at Weak because equity is below NOK 100,000.

Who owns PURE WHEELS AS?

JAN HOLSTAD TRADING AS
PURE WHEELS AS
NOK 487,000 rev. · NOK −37,000 profit

PURE WHEELS AS has 1 registered shareholder:

All shareholders and roles →

Frequently asked questions about PURE WHEELS AS

Who owns PURE WHEELS AS?

JAN HOLSTAD TRADING AS is the largest registered owner, with 100.0%.

What is the revenue of PURE WHEELS AS?

PURE WHEELS AS had revenue of NOK 487,000 in 2024.

Who is the general manager of PURE WHEELS AS?

Jan Holstad is registered as general manager of PURE WHEELS AS.

Where is PURE WHEELS AS based?

PURE WHEELS AS has its business address in Torp.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.

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