Retail sale of sports equipment
PUREPLAY AS
Revenue 2025
NOK 12.6m
Operating profit
NOK 234,000
Equity
NOK 2.5m
Incorporated
2019
Share capital
NOK 30,000
Key figures · 2025
Current ratio
1.43
Equity ratio
44.3%
Key figures over time · 2025
| Key figures | 2025 | Trend |
|---|---|---|
| Lønnsomhet | ||
| Operating margin (%%) | 1.9% | |
| Net margin (%%) | 0.8% | |
| Return on assets (%%) | 4.2% | |
| Likviditet | ||
| Current ratio | 1.43 | |
| Working capital | 1.3m | |
| Soliditet | ||
| Equity ratio (%%) | 44.3% | |
| Debt-to-equity ratio | 1.26 | |
Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.