BIZTRAC BETA
Retail sale of other new goods

PUREPLAY.NO AS

Org. no. 926817728 Limited company (AS) Nittedal Incorporated 2021 Active
Ownership graph ↗
Operating profit NOK −8,000
Equity NOK 40,000
Incorporated 2021
Share capital NOK 30,000

Signals

1 flags
  • Driftsunderskudd 2025 Siste driftsresultat er negativt (−8k kr).

PUREPLAY.NO AS is registered as a limited company in Nittedal, Akershus with organisation number 926817728. The business is classified under retail sale of other new goods (NACE 47.780). The company was incorporated in 2021. Registered share capital is NOK 30,000, divided into 300 shares. The company's stated purpose is: “Salg av sportsartikler og andre produkter som naturlig faller sammen med dette. Hovedsakelig internett og postordre.”.

Key figures · 2025

Operating profit
NOK −8,000
Equity
NOK 40,000
Est. value
NOK 49,000

Financial health · 2025

Liquidity
30.96
Very good
Current assets ÷ current liabilities
Profitability
Not available
Return on total assets
Solidity
96.8%
Weak
Equity as a share of total capital

Solidity capped at Weak because equity is below NOK 100,000.

Who owns PUREPLAY.NO AS?

PUREPLAY HOLDING AS
PUREPLAY.NO AS
· NOK −8,000 profit

PUREPLAY.NO AS has 1 registered shareholder:

All shareholders and roles →

Frequently asked questions about PUREPLAY.NO AS

Who owns PUREPLAY.NO AS?

PUREPLAY HOLDING AS is the largest registered owner, with 100.0%.

Where is PUREPLAY.NO AS based?

PUREPLAY.NO AS has its business address in Nittedal.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.

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