BIZTRAC BETA
Retail sale of sports equipment

PUREPLAY HOLDING AS

Org. no. 926446886 Limited company (AS) Nittedal Incorporated 2021 Active
Ownership graph ↗
Operating profit NOK −29,000
Equity NOK 48,000
Incorporated 2021
Share capital NOK 30,000

Signals

1 flags
  • Driftsunderskudd 2025 Siste driftsresultat er negativt (−29k kr).

PUREPLAY HOLDING AS is registered as a limited company in Nittedal, Akershus with organisation number 926446886. The business is classified under retail sale of sports equipment (NACE 47.631). The company was incorporated in 2021. Registered share capital is NOK 30,000, divided into 300 shares. The company's stated purpose is: “Investering og holding.”.

Key figures · 2025

Operating profit
NOK −29,000
Equity
NOK 48,000
Est. value
NOK 60,000

Financial health · 2025

Liquidity
0.39
Not satisfactory
Current assets ÷ current liabilities
Profitability
Not available
Return on total assets
Solidity
58.8%
Weak
Equity as a share of total capital

Solidity capped at Weak because equity is below NOK 100,000.

Who owns PUREPLAY HOLDING AS?

INGEBRIGTSLI HOLDING AS
PUREPLAY HOLDING AS
· NOK −29,000 profit

PUREPLAY HOLDING AS has 2 registered shareholders:

All shareholders and roles →

Which companies does PUREPLAY HOLDING AS own?

PUREPLAY HOLDING AS holds stakes in 2 companies:

See the full ownership structure →

Frequently asked questions about PUREPLAY HOLDING AS

Who owns PUREPLAY HOLDING AS?

INGEBRIGTSLI HOLDING AS is the largest registered owner, with 50.0%.

Where is PUREPLAY HOLDING AS based?

PUREPLAY HOLDING AS has its business address in Nittedal.

Source: Biztrac.no · Data from the Brønnøysund Register Centre and the Norwegian Tax Administration · Last updated 15.06.2026.

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